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    My brief was to write copy for an e-commerce website that would function as a responsive showroom for an LA-based client's glamorous range of mob… Read More
    My brief was to write copy for an e-commerce website that would function as a responsive showroom for an LA-based client's glamorous range of mobile technology accessories. Think iPad covers that are shoulder bags, purses that are smartphone cases and Bluetooth devices that you wear as bracelets. Read Less
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Client
Devieta

Category
Fashion, Retail

Visit
www.devieta.com (v2 launching in 2014)

Brief
To write copy for an e-commerce website that would function as a responsive showroom for an LA-based client's glamorous range of mobile technology accessories. Think iPad covers that are shoulder bags, purses that are smartphone cases and Bluetooth devices that are bracelets. Although this range was eye-catching in its array of on-trend colours and attractively portrayed through photography assets, the challenge was to make Devieta clearly stand out to an international customer base – and in a congested sector of the fashion industry – by emphasising the brand's problem-solving ability. The client has an acute awareness of customer needs and a knack for producing fashionable, well-crafted items that fit into the everyday lives of today's mobile multi-tasking generation. To these luxury-craving go-getters, small things can give inordinate pleasure. After a lengthy period of product research and competitor analysis we settled on this proposition: "the ultimate travelling companion". The product descriptions, essentially real-life scenarios, flowed from there.

Response
– Interview and discovery session
– SEO research and competitor analysis (content, tone, design)
– Information architecture (and devising the appropriate taxomony)
– Tone of voice document
– Optimised copy with metadata (about 40 products plus carousel copy and landing pages)
– Brand story for the press release
– Photography shoot brief
– Social strategy recommendations

Designers
http://www.behance.net/weebing
uk.linkedin.com/in/stewartkarldavies