DESIGN NOTES: Described as "a ball of stored potential inside all of us that's ready to be unleashed once we commit to our own transformation", the identity was carried through using that scribbly ball, markeresque typefaces, bright colors, more scribbles and paper textures in a gritty, DIY aesthetic.
We worked the metaphor with a variety of symbols including rockets, lightning bolts, turbulent tides, waving battle flags, walking that tightrope, and so on. Not really polished, seemingly urgent, by your own hand. Pick up a marker and scribble your own scene, then get out the door and get to it.
Sidenote: When the rocket series was posted on Facebook, the Summit Chair asked me what the black stuff at the bottom was. I responded that it was rocket exhaust after the launch. He could see that, though his first thought was something that reminded him of the South Omaha Stockyards. Which of course works too. Gotta rise above the shit.