New Danish Modern
is an exhibition that aims to showcase the best in Danish Design over the years. As Design is an integrated part of the Danish heritage and identity, the exhibition curates notable pieces of work made in the past, the present and concepts for the future. 

The theme : Past, Present & Future
På Dansk : Fortid, Nutid of Fremtid

Past: Icons from 50s and 60s + where they got their inspiration from
Present: How do current Danish designers interpret the heritage?
Future: Where do we see Danish design going?

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Team: Joachim Rye, Thomas Aastrup








Initial Explorations : How can we represent 'Past Present & Future'?
Using various marks and symbols to represent the concept.

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A palette inspired by Classical 
Scandinavian Design
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New Danish Modern
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New Danish Modern

Branding and art direction done for a design exhibition titled 'New Danish Modern' held in Århus, Denmark
160
1,095
10
Published:

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