The brief was to extend Coca-Cola’s ‘Open Happiness’ campaign and align it with the 2013 Maha Kumbh Mela, and thus, 'Khushiyon Ka Sangam' came into existence.
The banner with the tagline was put up on multiple hoardings surrounding the entire Maha Kumbh Mela.
The banner with the tagline was put up on multiple hoardings surrounding the entire Maha Kumbh Mela.