Lukas Haag's profile

Rolls-Royce Spectre (2012)

Rolls-Royce Spectre
BMW AG, Munich, March - July 2012

During my first internship, at BMW Group Advanced Design in Munich, I studied the brand character of Rolls-Royce thoroughly. From these analyses, I set out to create a car concept that would embody all the company's classic characteristics while bringing, despite all the wafting gravitas, a sense of architectural modernity and cutting-edge sophistication to the brand.

Thanks to Alex Ekimov, Kai Langer, Hussein Al-Attar, Pavle Trpinac and Michael Markefka


Rolls-Royce Spectre (2012)
Published:

Rolls-Royce Spectre (2012)

Published: