GIROUX
CUSTOM WOOD TABLES AND COUNTERTOPS
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The Giroux rebrand was inspired by nature. With a focus on using carefully selected types of wood to aid in the crafting of the finest wood furniture, the brand needed a more international and high-end visual language with nature at its core.
SYMBOL / MARK
Leaf + G = Giroux
We created a leaf for the mark to make sure no types of wood were put upfront. In order to expand their territory from the small province of Québec to the whole country of Canada, the custom leaf symbol was suggested to replace the famous Québec icon the «fleur-de-lys» used in their previous logo.
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