Growing Miracles Lavender Garden Rebrand

•

Growing Miracles Lavender Garden Rebrand and Festival Promotion

Color Palette

Inspiration

Look for a day of magical things: blossoms and dragonflies and dreams that take wing!

This client owns a lavender farm and has a slight obsession with the dragon flies that visit her gardens and pollinate her flowers. I took her inspirational quotation to heart and created an abstract modern concept of a dragon fly and single lavender Florette ring that are commonly found on her Grosso and Folgate Lavender plants.

Mission Statement

It is the mission of this company to develop natural and holistic lavender products that are safe and beneficial for use in a wide variety of purposes. Growing Miracles Lavender Garden will endeavor to grow as a company until we are equal to the major brands of essential oil based products in the United States.

Iconography

[ TYPOGRAPHY ]

This business is my clients baby. She loves it, and it is her day to day life. This business is her past, her present, and her future. This is her everything.

I took this knowledge and wanted to inlay some symbolism in my design. My intent was to purposely create a subtle infinity loop with the Madre Script typography between the "G" on growing and the "M" on miracles as this business will always be apart of her story.

I wanted to create a logo that her brand and small company can continue to grow into and utilize for the next 5-10 years. This modern take on an abstract concept combines my clients true loves, being outside with nature, tending her garden, and caring for her business and serving the customers that purchase her products. I believe this design allows her creative freedom while still growing her product lines for babies, pets, and skincare.

Old Branding