Conceptualisation & Copywriting: Unexpected celebrity quotes
Image series for Emagister.com. This project was used on a Social Media campaign reaching thousands of users around the world.
The mission: We needed to reach an audience who generally is quite skeptical about the importance of education. Their social references are celebrities, and their life aspirations are not necessarily linked to improving their education.
The solution: I developed a series of images where we displayed celebrity quotes but instead of using the professional they are famous for, we showed their actual academic degree.
