BRANDING OF KYOORIUS DESIGNYATRA 2012
Diploma Project sponsored by Kyoorius Exchange, Mumbai
For my diploma project at the National Institute of Design I worked on branding Kyoorius Designyatra 2012 with the design team at Kyoorius. This is a design event hosted in India every year. I was a part of the organising team as well. A complete event design experience.
Worked on a wide range of projects
Team work
Event branding
Event management
Time management
Magazine ads
Series of two ads printed in various magazines to promote the event.
Quick and effective communication
Standing out in the magazine
Hierarchy
Layers of detailing
Composition
Resized to fit various publications
Packaging for a promotional t-shirt
Constraints & considerations
Surprise element & story
Image treatment
Material, costing & production artwork
This project involved more than just branding the conference and making several promotional and on-site deliverables. It involved the wholesome learning of event design and event management. As much as I have enjoyed working with the design team at Kyoorius, and have learnt at every step, I have also enjoyed being a part of the organising team.
