The notion behind this project was to convey a space with the branding and company ASOS, that promotes recycling and up-cycling fashion and combatting fashion waste.
As the fast fashion industry is a prolific contributor in climate change, waste, pollution and child labour and the mistreatment of staff.
Through my research I discovered a company called Slow Factory who through items they receive, they use and produce new items of clothing and linens to then put back out onto the market like an input and output system. This way they envisage a cyclical system of production.
With ASOS's mantra being AS SEEN ON SCREEN, I included an element of the power of social media and media as a mechanism that influenced my concept and function of the space.
With this, and my concept being linen and fabric fibres to reflect ASOS's main function, I created a one way system for the visitors of the space. The demographic being 16-40 year olds, trendy, active on social media and empathetic to environment, sustainability and recycling.
The function of the space I had as a recycling/ up cycling centre for any branded clothes, hosted by ASOS whereby the participant would come through a long tunnel from New Street, enticed up through some stairs and arriving at the first floor where platforms - derived from social media platforms - cantilevered out of the double height space that participants could walk across and travel through to admire the space. The participants would bring clothes with them they want to alter, change, swap.
There would be a projector showing film, article, documentary, clips and video supporting and educating the movement. Introducing the notion to new visitors and supporting the views of current. Socio-economically and politically relevant to all ages.
And on the floor, a workshop space where staff and volunteers show participants how to make new items from the clothes they've brought with them to recycle, purchase previously recycled goods, join in and have tutorials, make friends and connections in this communal workshop space.
Also included is a photography space where an on site photographer is situated and people can also take photos on their phones and share to social media.
The output stage of the interior is then a large ramp coming from first floor and descending on the exterior back to New Street for a clear and visible transition to passersby and the participants to experience.