Courier Chocolates is a premium chocolate subscriptions service directed towards younger men and women age 21 to 30 who are aware of social and environmental issues and carefully select the products they choose to purchase. All products are sustainably sourced from small family owned farms delivering high quality goods at an affordable price. Courier Chocolates values production transparency providing information on the ingredient origins of each product. An inc article states that 73 percent of Millennials are willing to spend more for sustainably source goods. Courier Plans to tap into this market with full transparency of their goods and production process. This project displays the company logo, identity, packaging, and website.
The packaging is made in a way that makes the consumer feel special for purchasing this product while also keeping the contents safe. The back of the package includes information regarding the sourced ingredients and how you can save money on the services by recycling the previous month’s package.
The website provides a good foundation for a strong web presence. This is essential to gain new customer subscriptions while also providing them with all of the information they may need regarding the company’s values and production processes.
