Science Fiction Farms Business Card
Science Fiction Farms (SFF) is a startup in Fort Collins, CO, running a fully automated aeroponic vertical farm to grow lettuce and eventually other foods. Using a custom IoT (Internet of Things) system similar to that used in home automation, an enclosed growing box or "Seedship" controls the environment of plants growing inside. The entire system can be driven using a home computer and the project is open source, meaning that the code base is publicly accessible for anyone to use. This is because Science Fiction Farms was inspired by the literature of its namesake, and aims to create something like that which you might read about in science fiction. The ultimate goal is to benefit humanity by making fresh, healthy food readily accessible to all.
This startup is new enough that it had no previous branding or online presence. However, the immediate request was just for a business card. For the branding, I selected a font reminiscent of that used for titles seen on science fiction book covers in the 60's and 70's. The use of fresh green visually connects the name to the end product, and the use of white provides a clean contrast that gives a nod to the high-tech nature of the automated system. Clean and green, but also high tech., Science Fiction Farms brings the future home.