iSmartMD Patient Re-marketing Packages
Pinpoint partners with aesthetic industry technology provider, iSmartMD, to provide monthly creative services for their practices who are utilizing their Re-marketing Engine. Each month, practices send their promotions and Pinpoint researches, designs, and writes a fully-branded campaign including an e-blast, print flier, and a social media post for Facebook & Instagram. Each media asset includes prominent calls-to-action, valuable educational content written by industry veterans, and B&A images. Once a recipient opens and clicks on any element in the e-blast, iSmartMD's automated "Bots" begin nurturing the "click/prospect" with a combination of SMS, email, and voice mail prompts, to complete a conversion response and/or booking.
Using this technique: 1) Highly branded patient marketing email marketing campaign....followed by 2) Automated and immediate nurturing when a recipient shows an interest....has lead to 3) An increase in the effectiveness of e-mail marketing conversions by as much as 4X's the conversions of using JUST e-mail marketing alone!
Here are assets from some recent campaign successes: