"BSG Logo" 

#MillikinUniversity

#Branding #Logodesign

This was a client project under Professor Jessa Wilcoxen. We met with a representative of the Business, Society, and Government Consortium who was looking for a collection of images to better represent their brand. He wanted something conservative and non-complex. I stayed with a simple blue color scheme because it is a safe, conservative color that outlasts any other. The text is academic, and the graph style underlies the business's foundations without being bright or obvious. The client was pleased with the logo design, and the process was a tremendous learning experience for me.