Lights for Hope is an annual event by Ateneo de Manila University that invites children from different sectors and communities to come to Ateneo in a day that celebrates Love, Service, and Hope.
1. General Brand for Lights for Hope '18
Creating a more kid-centered look and feel to Lights for Hope
by incorporating more colours and illustrations.
The goal was not to stray away from the branding of the previous LFH,
Two options per kid illustration depending on the layout of the collateral.
Introduction of more colourful elements as well as new ones
based on the theme of projects.
(Credits to Cedric Serdanco for the illustration of initial elements)
(Credits to Cedric Serdanco for the logo and the illustration of initial elements)
2. Subcore Recruitment
Theme: Art Attack
3. Volunteer Recruitment
Theme: Puzzles and Games
4. Pledge Week
Theme: Storybook
Credits to Joshua Tan for the photos and Marvin Medios for the layout.
4. Internal Requests
