Kakau Worship




The Client

Kakau Worship is an Athens-based chocolate brand, sparked by its founder’s lifetime experience in Central and South America in 2014. His 3-year stay in the exotic cities of Guatemala and Peru, weaned him on some of the most ancient and pure chocolate-making processes, bringing us today before a series of organic chocolate products; bars, nibs, couvertures and delicious chocolate crafts and flavors.

The Objective

To create an imposing packaging series that could graphic-wise support the scalability and diversity Kakau Worship’s growth strategy dictated. Multiple recipes, multiple cocoa intensity percentages and multiple cocoa collections were the factors that commanded the creation of a visual system that could encode all those features and make them clear at a glance, while also appointing special ingredients.

The Solution

Inspired by the use of chocolate as money in ancient cultures, we went for a packaging design that invokes banknote design principles, yet calls on a more crafty and organic look and feel. Also, the acknowledgment of the mythical dimensions that cocoa took in ancient times, cultures and religions, brought us before the creation of illustrations infused with a surreal and legendary impression, traveling us to unspeakable landscapes and timeless moments.






"Mystical recipes translated into mythical illustrations"


Creative Direction
Odysseas GP

Design
Iliana Galazoula

Illustration
Stefanos Pletsis



Kakau Worship
1039
8341
64
Published:

Kakau Worship

Packaging design and illustrations for Kakau organic chocolate, inspired by the purest chocolate-making processes of ancient civilizations.
1039
8341
64
Published:

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