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    Design and Art Direction for Door121's Autumn/Winter 2011 Press showing event.
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Door121
Autumn/Winter 2011 Press Showing
The Autumn/Winter Press Showing was set up to promote the concept of Door121 to the media industry.
Door121 presented Australias first-ever interactive media showing, by providing an online walk-through of virtual showrooms and seasonal e-collections, whilst presenting physical ranges to media.

Toben was asked to create an invite for this event that would provided a point of difference and stand out amongst the multitude of invitations the media industry receives on a regular basis. The event info was screen printed onto a t-shirt  that was then delivered in person to a selected panel of fashion media.
Attendees were also given a tote bag with a summery of Door121's key benefits printed on the inside as an ongoing reminder.