No.80  Creative Strategy  |  創意策略

In recent years, the concept of "branding" is more emphasized than ever. The influence that a brand establishes is not built overnight. Underneath its glory lies a thorough and sophisticated strategy, which guides designers through the dissection of brand structure, locating its specialty in the market, and visualizing a creative plan accordingly. In this issue “Creative Strategy”, the spotlight is on the creative and strategy directors. By referencing their affluent experience in the industry, editors hope to probe into the relationship between brand, creativity, strategy, and other factors.

近年来,“品牌”這一概念得到前所未有的強調和重視。每一個品牌的影響力的形成,都不只是靈光一現,其成功背后是一套完整且精密的思考策略。這套策略,指引設計師層層剖析品牌結構,助其在市場中找到品牌獨有的閃光點,最終落實為可見的創意方案。此期“創意策略”,編者將注意力聚焦在創意總監與策略總監身上,希望借助他們多年的從業經驗,一起梳理品牌、創意、策略等多者之間的關係。


book i  Lab 實驗場

Illustration  插畫師頭像

book ii  Trail 行跡  |  Design in Reykjavik  雷克雅未克設計行


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180° Feature  專題  |  The Innovation of Retail Spaces  零售空間變革


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270° Exchange  交流  |  37th GMK Graphic Design Exhibition  第37屆土耳其平面設計展覽


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315° Voice  發聲


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Publication Info

Chief Editor & Design Director: Joshua Wang
主編及設計總監:Joshua Wang

Associate Chief Editor: Hyde Ou
副主編:歐海泉

Editorial Consultants: Xiao Yong / Chen Nan / Javin Mo / Jiang Hua / Hei Yiyang
編輯顧問:肖勇 / 陳楠 / 毛灼然 / 蔣華 / 黑一烊

Design Assistants: Antiny Wu / Human Cai
設計助理:吳燕婷 / 蔡曉敏

Coordinator & Flowcharting: Lauren Luo
統籌與流程:羅咏詩

Editors: Lauren Luo / Yuer Bi / Yeeman Lin / Leslie Z
編輯:羅咏詩 / 畢玉兒 / 林怡雯 / 張湉加

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Design 360° Magazine No.80 Creative Strategy
94
1129
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Published:

Design 360° Magazine No.80 Creative Strategy

In recent years, the concept of "branding" is more emphasized than ever. The influence that a brand establishes is not built overnight. Underneat Read More
94
1129
2
Published: