Social media stories were a key feature to promoting the show and attracting new viewers. These designs were implemented in social media, posters displayed at busy intersections on campus and hand-out cards to get word-of-mouth generated about the show.
Creating stickers and designs that could be printed on a variety of items was the next step for The Totem Pole. Stickers and shirts with designs like these printed on them generate free advertising and more viewers. You can find their RedBubble page here.