Smoothin' & Groovin' wanted a refreshing 'groovy' logo that showed their product would be fun, fresh, and healthy. After multiple concepts we came up this final design.
In addition to needing a new logo they would need variations of their logo to print on packaging like cups. We came up with a singular color design that could be printed in black or white to give their clear cups some more personality.
Spring Sing 2019 is an annual event hosted by Harding University that attracts 13,000 people over a weekend and provides a great opportunity for exposure in advertising and promotion. This advertisement was run during Spring Sing.