Branding & Identity Design : TATHYA
Tathya, a live classroom project done for the Pune based design agency "The Placet".

Tathya is a premium restaurant based in Pune. Completely focused on authentic food taste and experience with a family oriented bar. It is also a luxurious and elegant aura to its customers and clients with subtle natural connect and premium service.

Why Tathya?
Tathya is a Sanskrit and Marathi word which means being true and the restaurant vision
is to be true towards the authentic Indian taste, feel and service.
Tathya also gives a feeling of regional connect which is its unique selling proposition in the local market.
As the brand, unique selling proposition revolves around the local target audience, its branding and strategy is based on the Sanskrit language to keep the audience connected with the brand and to create a recall value for its customers.

As a brand strategy to create an authentic experience to its customers some of the Sanskrit words are used in the branding process like Trupt Cit on its bill cover which means satisfied soul, Nirudvega Cit on its envelope meaning peaceful soul and Sham on its coasters meaning rest.
If a curious customer asks or conducts a small conversation on these Sanskrit words and its meaning, the brand recall value will be increased.

The basic form of the logo is derived and inspired from the Indian tika.
It also represents the term called culturally modern
Tika is known for the religious connection with the soul, the logo is also connected plate element so the form of tika and plate represents the connection of food to the soul. It has a feel of natural connect.
The form of the logo is long because our restaurant is situated inside a mill and it has long walls and free space.
The logo also inspired from mosaic and sacred identity.

Year: 2019
Agency: The Placet
Interior design: One Unit
Photos: Joven Fotografii
Copyright: All rights reserved
Contact for freelance projects or collaborations: gujarkaran.j@gmail.com
THANK YOU

Branding & Identity Design : TATHYA
200
4,378
11
Published:

Branding & Identity Design : TATHYA

Tathya, a live classroom project done for the Pune based design agency "The Placet". Tathya is a premium restaurant based in Pune. Completely fo Read More
200
4,378
11
Published:

Tools