A lot of artist come to us and want them to be visually branded with pictures and guitars and whatever else they can fit in the picture. This wasn't the case for Alvin Love. Alvin wanted his music to speak for itself and not have to use pictures to say this is who he is. But he also wanted to have a visual presence that he could put anywhere and still make an impression. Alvin grew up in Nashville, TN and then moved to Australia to write music. He has traveled the world singing back up and dancing for some the biggest acts today. He wanted his brand to portray that. His music was "international" so let's make his brand international.
Goal: To create an artist brand without pictures that can cross all borders of music, sex, and race.