In Italy, 9.937.212 people live in cities with less than 5.000 inhabitants. Nevertheless, these towns are dramatically depopulating: this is why EOLO (an Italian local internet provider) decided to launch Missione Comune, a digital platform aimed to enhance and support Italy’s smallest cities.

Video case​​​​​​​
Idea
To bring this story to the spotlight, we put the small town of Esino Lario (747 inhabitants) on sale, with a video message from the mayor himself and a dedicated website. On the topic, we also created dedicated ambient billboards in Esino Lario and print subjects on the Italian major newspapers. ​​​​​​​​​​​​​​
Media kit​​​​​​​​​​​​​​
We also sent dedicated media kits to selected journalists, containing a physical "sample" of the town up for sale and the official invitation to the Missione Comune's press conference.​​​​​​​
The news was covered by literally every single newspaper in Italy, with additional coverage on national 
television, on all sorts of programs: from news programs to political debate, from satirical formats to daily shows.​​​​​​​
Social responses​​​​​​​​​​​​​​
Credits
Executive Creative Directors & Partners – Livio Basoli & Lorenzo Picchiotti
Copywriter – Andrea Galanti
Art Director – Nicolò Andrea Ales
Account Director – Elena Panza
Account Executive – Giorgia Marchelli
Digital Executive - Mirko Mantellato
Integrated Production Director – Matteo Pecorari
Producer – Andrea Italia
Event Manager - Cristina Fichera
Event Manager Assistant - Martina Augelli
Post Production Supervisor – Seba Morando
Motion Designer – Marco De Benedictis
Film Editor – Giulia Cosma​​​​​​​​​​​​​​

EOLO - Vendesi Esino Lario
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Project Made For

EOLO - Vendesi Esino Lario

In Italy, 9.937.212 people live in cities with less than 5.000 inhabitants. Nevertheless, these towns are dramatically depopulating: this is why Read More
64
1,150
3
Published: