HRW – Child Labour
HRW Break The Chains
Brief
The Human Rights Watch organization is a passionate, driven association of volunteers and dedicated individuals pushing to erradicate child labor globally. They strive to end illegal practices against mankind.

Position
Like most notable causes, the need for support is infinite. Inspiring the human psyche is a tough task, but still attainable. Current ads feature highend photography juxtaposed with a creative tagline.

Target
We are targeting energetic individuals in North America ranging from 18+ who would support a cause.

Mission
Passionate personalities have been known to like warm colors. A warm, youthful, but timeless looking campaign might make the HRW organization stick out amongst the other campaigns that strive to provoke their messages in a serious depressing approach. People shouldnt have to feel bad to do something good they should feel good to end something bad.
HRW Teaser Campaign
 
Print Campaign



The BREAK THE CHAIN ads are also to be colour coded for identification and unity amongst the campaign. I feel that the typical black and white photos seems cliche and can quickly be overlooked in spaces cluttered with ads. Bringing vibrant, powerful colours to the campaign should catch the viewers attention and make the
cause feel more life-like. 

Usage: Magazine 81/2 x 11

Location: Any magazine with mass exposure. 

Photography: Zoriah
 
Creative Ambient Design
HRW – Child Labour
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1,077
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Published:

HRW – Child Labour

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14
1,077
0
Published: