The rebranding of KONIEC SMYCZY
"Koniec Smyczy" (in polish, stands for "The End of a Leash") is a training school for dogs. If you need your dog to recognise basic commands or to be a fully-working-one - "Koniec Smyczy" is the right place for you
"Koniec Smyczy" (in polish, stands for "The End of a Leash") is a training school for dogs. If you need your dog to recognise basic commands or to be a fully-working-one - "Koniec Smyczy" is the right place for you
and your dog.
In a process of rebranding we were focused on positive emotions as a result of ending of using a leash.
In a process of rebranding we were focused on positive emotions as a result of ending of using a leash.
So, the brand mark (and also a brand hero) is a smiling puppy. Its shape comes from two letters:
"K" - first letter of the school's name and an "R" - from the Rokietnica, proper localisation of the school.
In brand's key visual we have illustrated the training of a brand hero on an obstacle course.
It containes the basic commands and also obedience's and agility's obstacles.
Koniec Smyczy brandmark has been featured in "Redesigning Logos"
by Sandu Publishing.
by Sandu Publishing.
