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We made a set of icons that describe all the features of the MENU app. The icons are separated into 4 categories: for guests, restaurants, hotels and how it works icons. In addition to the icons set, we made a lot of illustrations describing the processes of the website, kiosk and application usage, and how quick service really works.
MENU Stationery
Flyers / Posters / Pick-up cards / Business cards & boxes / Notebooks / T-shirts
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There was a lot of print and digital material created for B2C campaign, and we made flyers, posters, table talkers, pick-up cards, banners and social media posts where we implemented MENU's visual identity and used them to advertise the system. We also made fine printed business cards for employees and the management team, all packed in black luxury boxes with foiled MENU logo on them. Notebooks were made only for office use.
MENU Brochure
We made a brochure for quick service which describes a drive value through digital order and payment.
Here we illustrated the MENU ecosystem, a list of substantial benefits, and MENU's offering and services.
T-shirts
Illustrations were made in MENU's visual identity colors on black and white t-shirts.
Also, we made small labels with MENU logo on the sleeve and on the edges of the shirt.
Brand book guidelines
We made a print version of brand book guidelines, packed in a black box.
We designed small cards for marking each section in the book.
MENU Omnichannel How it works video
This is a video about the order and pay process. Guests order with the MENU app, MENU desktop app and MENU kiosk. The guest decides how and from where to order, be it from the office, while commuting, or when they are already inside the restaurant. The process is simple, quick and efficient.
MENU website
MENU branding is available in two different styles, business to business and business to clients.
Website design is more B2B oriented, which is why we kept it very clean and simple.
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