雪花 × 潘虎 | 马尔斯绿，是你承受得起的绿

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CLIENT—华润雪花啤酒(北京)有限公司
DESIGNER TEAM—潘虎包装设计实验室
DESIGNER—潘虎 Tiger Pan
ASSISTANT—夏君 Jun Xia

LAUNCHED DATE—2019

雪花 X 井柏然 X 何穗 X 潘虎

雪花啤酒是当前销量最大的啤酒品牌。我们以极简化雪花矢量图作为该产品的超级符号。
它包含了鹿角、雪松、雪山等元素，开启对冬天的浪漫想象。
瓶身以像素化图形描绘极地雪景，带领我们进入马尔斯绿的冰雪世界。
马尔斯绿是贝加尔湖中冰晶的颜色，作为这款啤酒的主题色，它提升了雪花品牌的时尚感，同时赋予其冰爽的视觉感染。瓶身的收腰设计区别于普通啤酒瓶，使之更加符合人体工程学，握感更舒适。

Snow Beer is a top-ranking brewery brand worldwide. Branded with a minimalist logo of pixelated snowflake,

Marrs Green is depicted with winter-related elements, deer horn, cedar, and snow mountain，etc., by which the package will lead us into a snowy world and build up a connection to the beer. Inspired by ice crystals in Lake Baikal, Marrs Green, as the name and the color tone, endows the product with a cool-refreshing packaging design just in vogue. The middle of the bottle is shaped with a curve to enable a better handling and distinction from others.