Club Sei Visual Identity
Brand Name, Brand Mark & Logotype, Visual Identity System
Club Sei is the newest member of the MP Hotels family. They currently operate 70 hotels in 11 different countries. With the addition of Club Sei, MP Hotels aims to lay the foundations of a completely innovative club concept that will allow guests to create and live their own stories.
We have collaborated with renowned Dr. Cem Kinay, brain and founder of Magic Life, to create a fresh brand and meet the needs of consumers in a new era.
We named the brand "Club Sei." The sei whale is a baleen whale, the third-largest one after the blue whale and the fin whale. So we created a custom-made brandmark, which combines "Sei word" and "Sei whale tail." We focussed on creating a dream-like, vibrant, colorful, modern visuals for the next generation of travelers. The brand color palette has many special gradients, almost all branded products have their own colourful gradient. When guests arrive at Club Sei Resort, almost everything will look like unreal and magical, like a vibrant dream.
A new club resort for the future traveller
The brand is designed to attract this multitude of young and energetic people who are looking for an experiential resort that not only embraces the present but also has an eye on the future. Reinventing the all-inclusive resort is no easy feat, but Club Sei aims to do just that. Billed as “an all experiences included" club concept that caters to modern travelers and families looking for a customized and contemporary hospitality experience in interesting beach destinations.
Turkey and the Canaries
Club Sei will be rolled out from late 2019 onwards. Initially, its presence will be mainly in the popular family holiday destinations of Turkey and the Canary Islands: Club Sei Lanzarote, in the Canary Islands (Spain), Club Sei Belek, on the Turkish Riviera, and Club Sei Marmaris, on the Turkish coast of the Aegean Sea.
Contemporary design approach
Club Sei is based on eight pillars that have been carefully concocted to cater to what travelers seek in their holidays nowadays; a combination of the digital and the nomadic, private and social, active sports and tranquil therapies, spacious rooms, market like dining spaces as well as customized activities to cater to all age groups. So because of this contemporary approach, we added many fresh items, such as the selfie drone, electric scooter, etc.
Club Hotel Concept: Dr. Cem Kınay
Creative Director and Branding: Mehmet Gözetlik © 2018-2019
Winery Photography: Emre Başak
Legal Disclaimer: Some imagery is used for brand proposal only. Copyright of featured background images and photographs are the intellectual property of their respective owners.