DxO Labs is a software editor focused on image processing for cameras. In addition to have a strong expertise in all aspects of camera components, it is the leader for image quality evaluation : the company own and develops a very unique and comprehensive measurements data on almost all lenses and camera performance parameters.
DxO Labs was launching a consultation to choose its communication partner, and launch some communication operations.
The DxO ViewPoint digital campaign proposal.
The objective was to define a communication campaign that matches both aspirational and technical needs :
- An experience site to inspire
- A challenge to engage
- A responsive social platform to share
- A product page to convert
User Journey XP 1
User Journey XP 2
Social Sharing Platform