Client
“UralAgroProdukt”
“UralAgroProdukt”
Idea/Solution
We created a memorable character using our product (seeds) as a construction tool. As a result, the package itself became an ever-changing character. Everyone can now imagine his own appearance of Sema, thus becoming involved in an interactive game. Whatever the appearance of the character, one of his attributes remains unchanged – his eyes, looking curiously at the world. They add emotions to any of the imagined appearances. On the other side of the package we portrayed Sema as we see him – a mischievous little bird. The nearly unlimited amount of possible Sema appearances open great advertising possibilities.
We created a memorable character using our product (seeds) as a construction tool. As a result, the package itself became an ever-changing character. Everyone can now imagine his own appearance of Sema, thus becoming involved in an interactive game. Whatever the appearance of the character, one of his attributes remains unchanged – his eyes, looking curiously at the world. They add emotions to any of the imagined appearances. On the other side of the package we portrayed Sema as we see him – a mischievous little bird. The nearly unlimited amount of possible Sema appearances open great advertising possibilities.
