Branding & Illustration for restaurant concept 'Hot Stuff Ramen'
The most important part of this project was visualizing the dishes. There are so many different kinds of ramen, which can make the menu seem daunting if you do not know anything about it.
‘Hot Stuff Ramen’ was supposed to have a friendly & approachable look, so we made all the different choices look as easy as possible.
By designing little ‘infographic-style’ illustrations, we divided the menu in 3 categories, all with 3 to 4 menu options, to make the ordering process fun and easy.
You can choose from a shoyu, miso or tonkotsu broth, and easily choose the toppings that appeal to you most.
Besides the logo & menu, we also designed a pattern to bring the branding of the restaurantmore together. The pattern can be easily used for example on aprons, napkins, and packaging.