Ever Beauty is a fashion event that focuses on sustainable fashion trends and how companies and designers can help to decrease fashion waste. According to the Global Fashion Agenda, it is estimated that by 2030, fashion waste will increase to 148 million tons, a number that can decrease if enough people come together to fight against fast fashion and instead promote clothing that lasts longer and is made with higher quality materials. The average target audience member is a 29-year-old female who loves fashion but is also passionate about environmental issues.

The new branding for Ever Beauty is meant to convey a balance between simplicity and complexity. The ornate typeface is inspired by gothic tracery found in cathedral windows to symbolize the importance of transparency between fashion companies and the consume and the long-lasting structure of sustainable clothing. It is combined with blocks of soft, natural colors to provide an organic look and feel to the overall design, maintaining a sense of natural beauty. This style is maintained throughout the website, event posters, and logo. With a passion for fashion, Ever Beauty aims to create a space where fashion designers and brands can come together to talk about the importance of sustainable slow fashion, honesty with its consumers, and ways to make sustainability stylish, everlasting, and innovative.  

Check out the web prototype here: