In order to add clarity to the department, each major is broken down into the most primary channel of communication on which the major is focused. Each channel is repositioned as an "angle" of business communication, as demonstrated below:
The Visual Angle - Graphic Design Major
The Social Angle - Communications Major
The Strategic Angle - Public Relations Major
Incoming students are sent a course cataloge which uses these angles as a way to introduce the surface of each program more accurately. As a result, the campaign encourages these students to pursue one or more the majors they find most desirable.
Although the scope of the project only requires a course catalogue for the CDM department, the concept is designed to operate throughout the entire spectrum of Carthage programs in a consistent campus-wide campaign.