This isn't your usual "starving" artist. Randy came to TOGA with already a great track record. He didn't want to be the superstar, the next big thing, or even a 200 date a year tour artist. Randy wanted to be "him" and wanted to be portrayed a songwriter first and foremost. Some of you may think this is an easy task but in the "industry" everyone wants to be the biggest. This was the first time we had a client ask us to tone it back. Randy gave us a list of Music Supervisors and TV Shows he was pitching and this opened the door. The research for this project included some meticulous time. We had to find the Music Supervisors on sites such as IMDB and then look for the shows these MS work on. We then took each artist and went to each of their site and listened to the single song that was places on that show. This gave us better feel for what they were seeing and hearing.
The Goal: To match visually what the Music Supervisors are hearing when they select songs for their shows.