The Egg & I Restaurant Campaigns
Holiday Campaign — 2018
This year's holiday campaign utilizes the core red from The Egg & I Restaurant brand standards. Custom, hand-drawn illustrations were used for both print and digital purposes including posters, table cards, table mats, e-blasts and website creative. The campaign is bold and playful, spreading holiday cheer and catching the eye of passersby.
Moms, Dads & Grads Campaign — 2019
The Moms, Dads & Grads Campaign brings a special offer to customers who are celebrating Mother's Day, Father's Day or a graduate. The campaign needs to work for both Spring and Summer and be compelling and direct while still inviting. Print collateral includes window and stanchion posters, table cards and a $10 bonus card; digital e-blasts and website creative are developed to further entice customers.
Seasonal Social posts — 2018
The Egg & I holiday and seasonal campaigns use core brand colors with accompanying season-specific color palettes. Brand elements such as fruit and vegetable woodblock illustrations, dotted line work and wood textures bring a sense of cohesion to the campaigns. Deliverables from these campaigns are used as social posts to further promote their special offerings.
