Run the Red is an annual race that takes place in the Red Desert in Wyoming. Including a half marathon, 45K, and 120K race, this race is intended to inspire awe in participants, and encourage protection of this incredible landscape. I was tasked with creating a quarter-page print magazine ad for the June issue of Ultra Magazine, because NOLS (National Outdoor Leadership School) where I worked at the time was a sponsor.

I was the designer on this project from start to finish; I designed the layout using Run the Red's branding, set copy, and worked with the client to ensure we were meeting all specifications. A lot of copy was provided for this ad, so I worked with the client to reduce the quantity of text in order to emphasize the landscape and most critical information in this small 3.5"x4.75" ad.