How do we showcase an automotive brand as they refocus on performance and luxury?

Modernity. Black. Red. 

During my internship as a junior art director at Latcha + Associates, I was honored to have clients select my concept for the 2018-19 Winter Wheel and Tire campaign. I wanted to make the typically mundane task of purchasing tires a really cool user experience. I built out a whole system of in dealer, email, and direct mail materials for said campaign, however I was unable to get ahold of the print pieces. Below are screenshots of the brochure I designed converted for web.