The LOGO concept is based on the name of the self-development school - Charizma which means "charisma". The founder of the company says, that for him charisma is his "super power" and he likes teaching how to develop it. The diamond shapes and the letter "C" in the middle resembles Superman - the hero with huge charisma and super powers. He is the character that students of Charizma school can associate with - learning to empower themselves.

The logo has blue colour. It is a corporate colour, as the main target audience of the client is staff of companies.