IAU100 exhibition – branding and visual design

IAU100 exhibition
branding and visual design

“Above and Beyond: Making Sense of The Universe for 100 years” is an open-source travelling exhibition celebrating a century of scientific and technological progress. Initiated by the International Astronomical Union (IAU), the global association of professional astronomers active in professional research and education in astronomy, and designed and produced by Science Now, the science and strategic design studio focusing on science and technology communication. 

The exhibition premiered at the 30th IAU General Assembly in August 2018 in Vienna and has since been travelling to selected European cities (Bratislava, Brno, Brussels), whereas it’s low-cost, community orientated version, has been developed in various places around the world – ranging from Chile, Egypt and India up to Indonesia.

The branding and visual language of the exhibition has been designed jointly by Science Now and leniva° fullmetal agency, multidisciplinary design studio specializing in visual communication and branding strategy. The inspiration for the visual language has been drawn from relativity of contrast between the dark matter and visible objects in the night sky. Glowing dots and lines create HUD-like structures containing data and information, when directional interface elements are used for storytelling and navigation throughout the vast nothingness of space. 

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Executive Producers:
Ewine Van Dishoeck (Leiden University, IAU)
Jan Pomierny (Science Now)
Pedro Russo (Leiden University, IAU)

Creative Producer:
Łukasz Alwast (Science Now)

IAU100 Coordinator:
Jorge Rivero Gonzalez (Leiden University, IAU)

Concept Design:
Łukasz Alwast (Science Now)
Milena Ratajczak (Science Now)
Jan Pomierny (Science Now)
Karolina Panasiuk (Science Now)

Visual design and branding:
Lena Mitkowa (leniva° fullmetal agency)
Janek Mońka (leniva° fullmetal agency)
Neon Neonov (leniva° fullmetal agency)

photo of Jupiter – credit: NASA, JPL
photo of the moon – credit: NASA, Johnson Space Center, Project Apollo Archive

IAU100 exhibition – branding and visual design