I was honoured to be one of the two artists in all Canada (insane! I'm not even canadian) to illustrate one of the limited special edition tall cans for PABST beer. The theme was pretty open and the agency leading the project (LeeftailCo.) gave me a lot of creative freedom to create anything that would came to me at the moment. Production requirements made challenging at moments but overall everything went smoothly and the people at Leeftail were amazing clients. Couldn't be more proud about how these turned out and stoked for making something for the canadian PABST market.



Original promo shots by Leeftail.Co
Credits:
Client: PABST Blue Ribbon
Agency: Leeftail.Co
Photography: Cesar St. Martin / Leeftail.Co​​​​​​​
THANKS FOR WATCHING!
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Pabst Blue Ribbon has always strived to empower creators, artists and illustrators, it was the founding principle that led to the creation of the Read More
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