A party held at Kunsthalle Museum, Detroit, with sponsors; Middlecott, Quality Metal Craft (QMC) and Stala Universe. Designers came together to battle it out using their creative juices as weapons. Middlecott Design did the graphics for the event and helped out on the exhibit design. The Middlecott Sketchbattle Experiment is an annual event that works in conjunction with the Detroit Auto Show (NAIAS).