Project for Creative Advertising MA at Falmouth University, Cornwall (Spring Term, 2013)
PRODUCT/ SERVICE
Plan’s “Because I am a Girl” Campaign
BUSINESS OBJECTIVE
Inspire and motivate the target audience to support Plan’s “Because I am a Girl” Campaign
TARGET MARKET
females, 25-34 years old, ABC1
STRATEGY
By motivating the viewer to raise their hand to support girl’s education
PROPOSITION
All you have to do to support education for girls is like us on facebook
Adshel (created on Adobe Photoshop and Indesign by Sophie Whitehead)
Adshel (created on Adobe Photoshop and Indesign by Sophie Whitehead)
Adshel (created on Adobe Photoshop and Indesign by Sophie Whitehead)
Radio Script
FVO: (cheerful) I wonder how many times a day we put our arms in the air.
Different voices shouting suggestions (men, women, girls & boys):
Changing a light bulb,
Stopping the bus,
Answering a teacher,
Catching a ball,
Stroking an elephant!
FVO: We raise our hands without really thinking about it.
Voices shouting suggestions:
Hitting a shuttlecock,
Shooting some hoops,
Painting the ceiling,
Waving at a plane,
Pretending to be a giraffe!
[pause]
FVO: (serious) Every 3 seconds a girl is taken out of school and forced or coerced into marrying a stranger.
[pause]
Think about it. Raise your hand if you believe girls have the right to an education.
Or you can just like us on Facebook.
Search Plan UK Because I am a Girl.
Radio Script written by Sophie Whitehead
Web Banner (Created on Adobe Illustrator by Roselyn Reynoso)
Web Banner (Created on Adobe Illustrator by Roselyn Reynoso)
