Suzanne O'Keeffe's profile

Video for Public Banking Institute

The Public Banking Institute needed to convey the core benefits of a public bank in a way that everyday people could easily understand -- within 2 minutes. To meet that need, I co-wrote, directed and produced this short video, collaborating with Nathaniel Peters on story structure and illustration concept, PBI board members on the script, Alesis Heaps at Amotion Design for illustration, motion graphics, and editing, and Barb Bonds for voice over. 

The video has been very successful. Public banking advocates have widely applauded and shared it on Facebook and YouTube, and its message has made a tremendous impact. Politicians have been inspired to include public banking their platforms and public banking is well on its way to becoming common knowledge.

On YouTube: https://youtu.be/lpho-eie-fw
Video for Public Banking Institute
Published:

Video for Public Banking Institute

Published: