The Fading News Won:
Cannes Lions 2014 - PR - 2 Gold Lions
Cannes Lions 2014 - Media - Silver Lion, Bronze Lion
Cannes Lions 2014 - Direct - Shortlist
Cannes Lions 2014 - Cyber - Shortlist
Golden Drum 2014 - Digital - Silver Drum
D&AD 2015 - White Pencil
The pressure of the Turkish government on media became clearer by the advent of the Gezi Park protests on May the 31st 2013. When the big news channels left people uninformed, internet became the main source of news.
That’s why the government declared war on internet and was about to pass a new internet law.
A law that allows authorities to erase any internet content within 4 hours, without even a court order.
Radikal, one of the major newspapers of Turkey wanted to raise awareness about the law.
Radikal, one of the major newspapers of Turkey wanted to raise awareness about the law.
Yet we only had a few days to create a strong impact nationwide.
On february 18th hundreds of news on the Radikal’s webpage started to dissappear within 4 Hours
On february 18th hundreds of news on the Radikal’s webpage started to dissappear within 4 Hours
to protest the new internet law. The newspaper’s website turned into a page of censorship.
Agency: TBWA Istanbul
Executive Creative Director: İlkay Gürpınar
Creative Director: Volkan Karakaşoğlu
Art Director: Zeynep Orbay, Güney Soykan
Copywriter: Emre Gökdemir, Zeynep Orbay, Güney Soykan
Digital Head: Serhat Poyraz
Account Executive: Clara Sera Altparmak
Account Director: Ayse Erdogan
Video Case Producer: Omur Cicek
Agency Producer: Ovunc Hitay
Executive Creative Director: İlkay Gürpınar
Creative Director: Volkan Karakaşoğlu
Art Director: Zeynep Orbay, Güney Soykan
Copywriter: Emre Gökdemir, Zeynep Orbay, Güney Soykan
Digital Head: Serhat Poyraz
Account Executive: Clara Sera Altparmak
Account Director: Ayse Erdogan
Video Case Producer: Omur Cicek
Agency Producer: Ovunc Hitay
