Primola
The Challenge
Promote the "indulge myself" chocolate Primola.
The Solution
We challenged the perception that chocolate should be a reward at the end of the day for doing one's duty, especially as women see it. You should enjoy something truly good and not think about whether you deserve it or not.
No crunches for me today and didn't finish the project before deadline. I deserve a chocolate!
Treat yourself, no matter what
My closet is still messy and didn't work overtime either. I deserve a chocolate!
Treat yourself, no matter what
