C l i e n t
Rockit is a snack brand, which is focused on producing popcorn like at a cinema. It is the only popcorn brand in Belarus that has it’s own exclusive production, developing themselves new original recipes and tastes.
O b j e c t i v e
Find a solution for packaging that allows to show the highest quality of the product inside, create a way for each product in the line to stand out on their own.
S o l u t i o n
We were inspired by the story that popcorn is born during the big bang.
Popcorn Rockit is unique. It appears when a rocket takes off.
To support brand name and develop the idea, we show each product in the line resembling space shapes in appearance: rocket blasts – for popcorn, planets – for corn balls and clouds – for cotton candy.
All Rockit's product range is ready to eat and carefully packed by hand, so we chose a transparent package to show the highest quality of the product and support the idea of the unpacked product.