Mellat Bank
March 2019
Digital banking systems have been improved by finding out the best way to encourage people to use mobile applications. Nowadays people used to follow traffic symbols in the city and we applied these signs with the same meaning in their lifestyle by adding different captions in footnotes, refer to easy and fast access the mobile application in this conversation.
Symbols are definitely demonstrating traffic obligations but without any borders so long as captions help them to impress the audience.
Mellat Bank ATL advertisement created in Magnolia advertising agency(Member of danunion family) in Iran.
Captions
S: Slogan
DL: Descriptive line:
S: Spending time with your family
S: Overtaking another
S: Enough time to workout
S: Do turn recreation
Spending time with your family
Because the bank application is on your phone
Overtaking to each other
Have enough time to workout
Do turn recreation
thank you for attention