Mellat Bank
March 2019

Digital banking systems have been improved by finding out the best way to encourage people to use mobile applications. Nowadays people used to follow traffic symbols in the city and we applied these signs with the same meaning in their lifestyle by adding different captions in footnotes, refer to easy and fast access the mobile application in this conversation.
Symbols are definitely demonstrating traffic obligations but without any borders so long as captions help them to impress the audience.
Mellat Bank ATL advertisement created in Magnolia advertising agency(Member of danunion family) in Iran.

Captions
S: Slogan
DL: Descriptive line:  
S: Spending time with your family
DL: ​​​​​​​ The Mellat bank mobile application is available​​​​​​​

S: Overtaking another
DL: ​​​​​​​ The Mellat bank mobile application is available​​​​​​​

S: Enough time to workout
DL: ​​​​​​​ The Mellat bank mobile application is available​​​​​​​

S: Do turn recreation 
DL: ​​​​​​​ The Mellat bank mobile application is available​​​​​​​

Advertising Agency: Magnolia
Creative Team: Negar Sarkhosh, Arash Pirsalehi, Milad Mohsenifar
Art Director: Arash Pirsalehi
Graphic Designer: Neda Fereydoni
Copywriter: Negar Sarkhosh

Spending time with your family
Because the bank application is on your phone
Overtaking to each other
Because the bank application is on your phone
Have enough time to workout
Because the bank application is on your phone
Do turn recreation
Because the bank application is on your phone
thank you for attention
Mellat Bank
Published:

Owner

Mellat Bank

Mellat bank ATL advertisement

Published: