IDEA
We prepared puzzles of landscapes, and placed an animal into the frame which is about to be extinct in the near future. We took out the only piece with the animal and printed a link inside the box for people to go online if they had a missing piece. People who finished the puzzle and followed the link, saw this message:
“The missing piece of your puzzle is about to be missing forever in real life as well. Donate to prevent the extinction of endangered animals and we will send you your missing piece.”
RESULTS
%68 of the people who received the puzzle went online to make a donation.
We prepared puzzles of landscapes, and placed an animal into the frame which is about to be extinct in the near future. We took out the only piece with the animal and printed a link inside the box for people to go online if they had a missing piece. People who finished the puzzle and followed the link, saw this message:
“The missing piece of your puzzle is about to be missing forever in real life as well. Donate to prevent the extinction of endangered animals and we will send you your missing piece.”
RESULTS
%68 of the people who received the puzzle went online to make a donation.
