MICHEL is a stationery shop in the center of Aix-en-Provence established 60 years ago. Providing art supplies to most artists of the region that once saw Paul Cézanne painting La Sainte Victoire. We were asked to renew their ID, signing and frontage in a style that reflects their history, but that would also match the youth and fresh dynamic of Aix-en-Provence.

Our proposition was to display Michel's footprint on the art scene of the region. The colors match the Provençal hue and also guides the customer through the different rooms of the shop (office supplies&photocopies, arts supplies, creative hobbies).