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LOWER BASICS - BRAND IDENTITY
CONCEPT

Lower sets itself apart from its competitors with heavy branding, and loud / bold use of colour. The purpose of this basics range was to appeal to the everyday man, who may or may not be familiar with Lower and its usual aesthetic, and is looking for a quality product without loud branding. 

By taking the Iconic Triple U ( linked W's ) from Lower's main logo and applying the ideas of basic and minimalist, we have effectively simplified the branding whilst still maintaining the most iconic point of reference from the original Lower logo.
LOWER BASICS - BRAND IDENTITY
5
80
0
Published:

LOWER BASICS - BRAND IDENTITY

Lower basics - Brand Identity project for NZ based streetwear label Lower
5
80
0
Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives